The leader of fashion innovation, Lakmé Fashion Week is back with a digital-first, season-fluid, virtual avatar. Launching the first-ever interactive fashion destination in India, Lakmé Fashion Week is set to put forth a promising line-up of shows, designers, webinars, and ideas to be streamed online from 21st – 25th October 2020.
Open to one and all, the forthcoming season will host an amalgamation of fresh, emerging talent and the biggest and most established names in the fashion industry that will set an unparalleled benchmark in innovations, sustainability, and creativity.
Designers like Pankaj and Nidhi, Kunal Rawal, Amit Aggarwal, Sanjay Garg, Aneeth Arora, JADE, Anushree Reddy, Jayanti Reddy, Gaurang, Disha Patil, Hemang Agrawal among many others will present a combination of breathtaking collection shows and fashion films this season.
Moreover, this season’s interactive virtual venue has been specially designed to host state of the art curated shows with top technology, e-commerce, engaging digital content, and cyber networking.
Since its inception, Lakmé Fashion Week has strived to nurture and promote young talent, taken the lead on the digital front, and has been at the helm of initiating conversations on beauty and inclusivity. This season too, the platform will showcase innovations as it embarks on a digital journey with several new, disruptive formats of showcases using advanced technology.
Looking Through The Lens Lakme Fashion Week 2020 :
VIRTUAL HUB
Going digital this time, Lakmé Fashion Week will reside as an online hub with customized elements for every type of audience tuning in. Audiences can expect to see a showcase area called the ‘runway’ for all designer showcases, fashion film, and webinars; a library to access show content ranging from action behind-the-scenes to snippets of shows; a media conference area that exclusively will give Indian and international media direct access to interact with designers and celebrities; as well as an interactive lounge by Lakmé that will allow viewers to engage with its latest beauty collection. Audiences will also enjoy a ‘See Now, Buy Now’ feature that will allow viewers to directly connect with the designer and purchase an outfit immediately after the show.
VIRTUAL SHOWROOM
Lakmé Fashion Week will be launching the ‘Virtual Showroom’ – a first of its kind concept in India with an aim to support designers, artisans, and the business of fashion. The Virtual Showroom will be a marketplace platform for designers and artisans to showcase their past and current collections to consumers, enabling B2C sales for inventories that have been stuck due to the pandemic. It will also serve more importantly, as a B2B platform for designers to showcase their future collections and directly get orders from buyers of multi-designer stores across the world.
INIFD PRESENTS GEN NEXT SHOW
Lakmé Fashion Week takes forward its pursuit to recognize new and emerging talent through home-grown platforms like the GenNext program that will give three new designers the chance to showcase their creations this season. GenNext, for the first time, will be showcasing a fully sustainable collection on day 1 of Lakmé Fashion Week as ‘Sustainable Fashion Day’ is going to be celebrated on both day 1 & 2 this season.
SUSTAINABLE FASHION DAYS
Sustainable Fashion Day is a property that celebrates the rich heritage of Indian handloom and indigenous craft season after season. This season, Lakmé Fashion Week furthers its commitment to sustainable fashion by dedicating two days to the celebration of the craft.