Home » Deepika, Katrina and Anushka as the biggest trendsetters this year in the beauty space

Deepika, Katrina and Anushka as the biggest trendsetters this year in the beauty space

by Team Expresso

Nykaa – India’s leading beauty retailer and Femina – India’s leading media brand hosted the sixth edition of the Nykaa Femina Beauty Award recently in Mumbai. Noted for being India’s only consumer-driver beauty awards, the evening celebrated a host of brands across 43 categories that included makeup, hair, skin, fragrance, bath and body. With Nykaa’s unparalleled foothold in the beauty industry and Femina’s 60 years of expertise on Indian women, the exclusive property is now a trendsetter in the beauty industry. It has been instrumental in helping consumers navigate through the array of options by recommending the best products across diverse categories.

Touted to be one of the most fashionable and glamorous nights of the year, the Nykaa Femina Beauty Awards 2020 gathered the most-influential names under one roof. Celebrating the best of the beauty were Style and beauty icons like Anushka Sharma, Deepika Padukone, Katrina Kaif, Kartik Aaryan, and Ananya Pandey.

Kartik Aaryan rightfully bagged ‘Heartthrob of the Year’ award, Anushka Sharma bagged the ‘Beauty Icon of the Year’ award, Katrina Kaif won the ‘Beauty Entrepreneur of the Year’, Deepika Padukone was presented with the ‘Powerful Performer of the Year’ and Ananya Pandey was presented with the ‘Exciting Fresh Face Female.

Commenting on the sixth edition, Falguni Nayar, CEO & founder, Nykaa, shares “As India’s only consumer-driven beauty awards, the Nykaa Femina Beauty Awards give voice to our customers’ choices. Through the last six years, they have grown to be a mark of excellence for our brand partners and a guiding tool for our customers. We could not have asked for a better partner than Femina who understands the pulse of women across India, to bring together industry leaders and our friends in Bollywood to celebrate the best of beauty!”

Speaking at the awards, Deepak Lamba, CEO, Worldwide Media shares, “Growing from strength to strength with every edition, the Nykaa Femina Beauty Awards witnesses the synergy of the strength and massive reach of these two leading brands. This alliance has seen us collaborate together to present one of the most prestigious platforms in the beauty space. With the property having completed six successful editions, the awards have celebrated different brands across various categories as they comprehensively feature the most-affordable brands in the market to the high-end luxurious products.”

The best beauty products across categories were chosen after a rigorous round of scrutiny by the avid readers of Femina, the clientele of Nykaa.com and an esteemed jury panel. Renowned names such as actress Aditi Rao Hydari, Model Rikee Chatterjee, Dermatologist Dr Jaishree Sharad, Hairstylist Shaan, Photographer Vikram Bawa, Makeup Expert Mehak Oberoi, CEO  & Founder of Nykaa.com Falguni Nayar, and Editor of Femina Tanya Chaitanya were on the mission of choosing the finest of the brands when it comes to choosing the best products from the beauty world.

Famous Indian Comedian Abish Mathew along with beautiful Shenaz Treasurywala hosted the show and kept the audience entertained with their amazing chemistry. Comedy King Kenny Sebastian left the audience in splits with his timely jokes, funny anecdotes, and one-liners.

Photos By: Ritik Jadhav

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