Tarun Tahiliani presents the age of innocence at the ongoing first-ever phygital edition of Lotus Make-up India Fashion Week, Spring Summer ’21, luxury partner DLF Emporio/The Chanakya.
Bright lights, big rooms and thousands of people. That was the pre-pandemic wedding. Marigolds strewn across the grass, soft hues, the faint smell of its and the warmth of your closest comrades– welcome to the weddings of the present, that take us back in time.
For the last 25 years the studio has tirelessly worked towards creating their own rendition of the ‘India Modern’ bride, not knowing that this bride in 2020 would be one that takes us back to almost fifty years ago.
This year studio attempts to turn back time. Grappling with how the world has changed in less than a blink of an eye, it makes you want to hold onto your beliefs and your sense of normalcy more than ever before.
This is the year when we’ve held onto our roots as tightly as we possibly could. Which is why our celebrations feel even more sacred than they already are.
The Tarun Tahiliani studio takes a moment to think about the bride of today and what her heart would want.
Freedom. Happiness. Hope. A new sense of luxury.
One of the studio’s primary inspirations for this collection was the hidden minakari work one normally sees in fine Indian jewellery. That design and those details are only for the wearer. After all, isn’t that what true luxury really is?
Something only for you to know and experience. This is what led the studio to develop the new collection in minakari colours – aquas, shell pinks, pale jades and tea roses. It was the juxtaposition of this inspiration with that of Jaamevars that gave birth to our new vision for the ‘India Modern’ bride.
The studio in its 25th year has recreated its earlier renditions of the Jaamevaar. Only this time they are exquisite pieces that have prints that have been originally hand painted and then heavily hand-embroidered. The result was distinctive yet modern pieces that are weightless and yet extremely rich.
They are mixed with textiles of brocade. The new Jaamevaar couture collection is not just for The Tarun Tahiliani bride, it is also one that transcends gender. The studio has reimaged the same Jaamevar techniques for the groom and done another rendition for the bride. It is an age-old weave, a piece of art once worn by royalty that has come alive in our own signature way. Modern fits and silhouettes, lehengas with pockets that weigh almost nothing. This our celebration of freedom, lightness and love.
It’s the same kind of lightness that you find within you, on your big day. The belief that you’re celebrating something truly special, a once in a lifetime kind of moment. The calm that only comes when you’re surrounded by those who truly love you. This is the year of special moments, of simpler times, of going back to our roots to celebrate all that we were and more. It is after all, a return to the age of innocence.