As the world around us changes and shifts, couturier Anju Modi is embracing this new reality with a more intimate approach that allows time with the designer and her muse, that grants the process of crafting bridal ensembles the time and care it needs.
Anju Modi has always treasured and created heirloom pieces, and this new direction for the brand will allow her to bring her breadth of knowledge, experience and fine workmanship to craft beautiful, precious pieces for the Anju Modi woman who appreciates the value of heritage and the luxury of time and history.
Her fashion film titled “Sindoori” at the ongoing India Couture Week, presented by Fashion Design Council Of India, in association with Hindustan Times, is an introspective and redefining moment for the couturier.
This is a collection that goes back in time to the roots of the brand, to the core of its layered, exquisite workmanship, to the soul of the Anju Modi woman. Precious archival textiles and heritage embroideries are reborn, reimagined and reinvented with a contemporary eye. Memories of the past are given new life, crafted into modern heirlooms to last a lifetime.
Finding her muse in art comes naturally to Anju Modi, and she looks at everything from the intensely feminine works of Raja Ravi Varma to the intricate detailing of the miniature painting tradition to spark inspiration and the imagination.
The collection features her signature mix of textile innovation and exquisite embroideries — the opulence and indulgence of mashru, brocades, jamdani and pashminas meet the ethereal craftsmanship of zardozi with dabka and mukaish and a sprinkling of foil print to create a collection that moves between tones and shimmers in the sun.
Soft, creamy ivories and muted marble tones in gorgeously crushed mulmul meet haldi hues that carry with them the joy and anticipation of the bride. Radiant ochres and deep geeli mehendi tones with vintage embroideries are an enduring memory of a gentler time and a promise of an abundant future. Fiery, intense reds with bursts of regal purple in precious vintage brocades make the bridal ensemble as powerful as it is passionate.
Sindoori is a very special, lovingly crafted couture collection that heralds a new dawn for the brand, that paints a dream of colour and memory.