ZEE5, the OTT platform of choice for consumers and content creators, recently announced a content partnership with TVF (The Viral Fever), a consumer favorite creator across the country.
In addition to introducing two impactful and widely successful tentpoles Radhe: Your Most Wanted Bhai and Friends: The Reunion last month, the platform now amps up its existing robust content library with TVF’s much-loved content of inherently Indian stories that resonate with millions of entertainment seekers across the country.
Enriching the platform’s bouquet of content offerings of real, relevant, and resonant stories, ZEE5 will also add 13 exciting TVF shows to its AVOD platform. In addition to the existing seasons of the said shows above, iconic titles like Permanent Roommates, Tech Conversations with Dad, Awkward Conversations, PA-Gals, Inmates, Weekends, The Insiders, Zeroes will be accessible to all.
Adding to that, Manish Kalra, Chief Business Officer, ZEE5 India, said, “Our focus for this year is ‘Entertainment Inclusion’, to ensure everybody, irrespective of the demographic and language preference, has access to purposeful entertainment on ZEE5. The first step to this has been to further bolster our content offering followed by ensuring we are able to take that content to the right user.”
He further added, “Our association with TVF is in that direction. Over 60% of our audience comes from Hindi-speaking markets and TVF caters perfectly to that group. Being a customer-obsessed platform, we are delighted to bring these much-loved and iconic TVF shows to our platform to further enhance our extensive library of purposeful, multilingual, and diverse titles. Going forward, we will continue to satiate viewer’s appetite for entertainment by offering them a robust slate of differentiated stories in the language of their choice and at their fingertips, reinforcing our positing as the Multilingual Storyteller for millions of entertainment seekers.”
ZEE5 has an exciting and exclusive line-up of new seasons of widely popular and critically acclaimed TVF shows such as Pitchers Season 2, Tripling Season 3, Humorously Yours Season 3, and other popular titles like Engineering Girls Season 2, The Aam Aadmi Family Season 4. Some of the actors from these popular franchises joined a LIVE, engaging event for media and fans – Maanvi Gagroo (Tripling), Abhishek Banerjee (Pitchers), Naveen Kasturia (Pitchers), Abhay Mahajan (Pitchers), Vipul Goyal (Humorously Yours). They spoke about the ZEE5 x TVF union, their respective journeys with each of their shows, they even enacted some popular scenes and dialogues, making it an entertaining discussion.