ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, has announced a partnership with BBC Studios India, the production and distribution arm of British media conglomerate, the British Broadcasting Company (BBC). The two top entertainment companies will work to build a robust content slate of new ZEE5 originals in Hindi across genres exclusively for ZEE5 viewers. With this initiative, ZEE5 aims to further bolster its existing premium content offerings with captivating and diverse stories based on successful British formats.
The first Hindi project introduced as part of this ongoing partnership is an original drama series titled ‘The Broken News’, which also marks actor Sonali Bendre’s debut on OTT with ZEE5. It is an adaptation of the popular British series ‘Press’, directed by award-winning Director Vinay Waikul with a stellar star cast featuring theatrical favourites like Jaideep Ahlawat, Shriya Pilgaonkar, Indraneil Sengupta, Taaruk Raina, Aakash Khurana, Kiran Kumar, amongst others. The plot of the show features two rival news channels based in Mumbai – Awaaz Bharati, an independent, ethical news channel, and Josh 24/7 News, which offers sensationalist and invasive journalism, and what transpires between the main characters in their quest for news.
In line with the theme of the new series; to generate excitement amongst the news viewers, ZEE5 will announce the release of ‘The Broken News’ in the prime-time slot across prominent news channels on 11th May.